Privacy Policy

1. Who We Are

Amora is operated by Riley Tonkin ("we", "us", "our"). We are responsible for the personal data we collect and process in connection with the App. If you have any questions about this Privacy Policy, you can contact us at hi@tryamora.app.

2. Information We Collect

We collect information in three main ways: information you provide, information we automatically collect, and information from your partner or third parties.

2.1 Information You Provide

• Account details – email address, password or authentication tokens, display name, profile photo or emoji/avatar.
• Relationship data – partner link (invite codes, partner's profile reference).
• Content – answers to questions, journal entries, daily prompts, "private stories" (text, photos, videos), emoji reactions and other content you submit or share.
• Support communications – messages you send to us (feedback, bug reports, support requests).

Because the App is designed for romantic relationships, some content may be personal or sensitive in nature; you choose what to share. We encourage you not to share information that you are not comfortable storing digitally.

2.2 Information We Collect Automatically

• Usage data – app screens viewed, features used, session duration, interaction with notifications, in-app purchase events (for example, subscription activated/cancelled).
• Device information – device model, operating system, language, time zone, app version, unique identifiers (such as device ID or advertising ID, where allowed).
• Approximate location – if you allow location access, we may use your device's location to calculate and display the distance between you and your partner. We do not need continuous background location for this feature and we do not share your precise location with other users.

2.3 Information From Third Parties

• App Store providers (such as Apple) – provide us with information about purchases (for example, subscription status, country, anonymised transaction identifiers) so we can manage access to Premium Features. We do not receive your full payment card details.
• Analytics and infrastructure providers – may process device and usage data to help us understand how the App is used and to improve performance.
• Your partner – when linked as a couple, some of your partner's actions (for example, answering a shared question) are visible to you inside the App.

3. How We Use Your Information

Provide and operate the App

• Create and manage your account.
• Link you with your partner via invite code.
• Deliver daily questions, recommendations and shared content.
• Store and display your answers, journal entries and private stories.

Manage subscriptions and payments

• Verify subscription status received from the App Store.
• Give or remove access to Premium Features.

Personalise your experience

• Tailor prompts and recommendations to you and your partner.
• Show shared progress (for example, streaks or answered questions).

Communicate with you

• Send transactional messages (for example, account notices, subscription status, security alerts).
• Respond to your support requests and feedback.

Improve and protect the App

• Monitor usage and performance.
• Detect, prevent and address technical issues, misuse or security incidents.

Legal and compliance

• Comply with legal obligations and respond to lawful requests from authorities.
• Enforce our Terms of Use and protect our rights, users and the public.

Where required by law (for example, in the EEA/UK), our legal bases include performance of contract, legitimate interest, consent (for certain optional features) and compliance with legal obligations.

4. How We Share Information

We do not sell your personal data. We may share your information with:

4.1 Service Providers

• Hosting, database and infrastructure providers.
• Authentication and security services.
• Analytics and performance monitoring tools.
• Customer support tools.

These providers are authorised to use your data only as needed to provide services to us.

4.2 App Store & Payment Processors

Apple and other platform providers process your in-app purchases according to their own terms and privacy policies. We receive limited subscription and transaction information to manage access.

4.3 Your Partner

When you link with a partner, certain data is shared between you within the App only, such as: daily question answers and completion status; stories you choose to share; your profile image/avatar and relationship-related badges.

4.4 Legal and Safety

We may disclose information if required by law or if we believe in good faith that it is reasonably necessary to: comply with legal obligations or lawful requests; protect the safety, rights or property of our users, the public or Riley Tonkin; detect, prevent or address fraud, security or technical issues.

4.5 Business Transfers

If we are involved in a merger, acquisition, financing, reorganisation or sale of assets, your information may be transferred as part of that transaction, subject to appropriate safeguards.

5. International Transfers

We may process and store information in countries other than where you live. These countries may have different data protection laws. Where required, we take steps to protect your information, such as using standard contractual clauses or equivalent mechanisms for international transfers.

6. Data Retention

We keep your personal data for as long as necessary to: provide the App and associated services; maintain your account and subscription; comply with legal obligations and resolve disputes.

If you request deletion of your account, we will delete or anonymise your personal data, except where we are legally required or have a legitimate interest to retain some information (for example, transaction records for tax and compliance).

7. Data Security

We use reasonable technical and organisational measures to protect your information, including encryption in transit and access controls on our systems. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for choosing a strong password (if applicable) and keeping your login credentials secret.

8. Your Rights

Depending on where you live, you may have rights regarding your personal data, including:

• Access – to know what data we hold
• Correction – to update inaccurate or incomplete data
• Deletion – to request deletion of your data
• Restriction – to limit certain processing
• Portability – to receive a copy of your data in a structured, machine-readable format
• Objection – to certain processing, such as direct marketing
• Withdraw consent – where processing is based on consent

To exercise your rights, contact us at hi@tryamora.app. We may need to verify your identity before fulfilling your request.

Within the App, we aim to provide self-service options such as: updating your profile information; disconnecting from a partner; deleting your account (which will remove or anonymise your associated content, subject to legal retention requirements).

9. Children's Privacy

Amora is not intended for children under 16 years old. We do not knowingly collect personal data from children under this age. If you believe a child has provided us with personal data in violation of this Policy, please contact us at hi@tryamora.app and we will take appropriate steps to delete such data.

10. Cookies & Similar Technologies

If we use cookies or similar technologies (for example, in a web version of Amora), we do so to: remember your preferences; improve performance; understand usage patterns. Where required by law, we will request your consent before using non-essential cookies.

11. Third-Party Links

The App may contain links to third-party websites or services that are not operated by us. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party services you use.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top and may notify you through the App or other means. Your continued use of Amora after the updated Policy takes effect indicates that you have read and understood the changes.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact: